Case Studies
45 engagements across HVAC (19), Dental (20), Insurance (6), in 10 states.
Every one opens the same way: a dated audit of the live site, a named diagnosis, and the third-party benchmarks the work was measured against — each with a live source link you can check. How we measure this.
HVACPPCAI SEO
Austin's oldest full-trade contractor was buying its own name back
$514 $393
HVACPPC
45 years in El Paso, and the website could not take a booking
$736 $379
HVACAI SEOPPC
Serving Houston since 1998, invisible to every AI assistant
index 100 index 150
HVACPPCAI SEO
42,000 systems installed and not one of them in an AI answer
$514 $393
HVACPPCAI SEO
A $17.76 service call is a great hook and a terrible measurement unit
$514 $393
HVACPPC
48 years, 400-unit high-rise installs, six Google reviews
$643 $411
HVACPPCAI SEO
A century of Rochester goodwill, published on Blogspot
$540 $345
HVACPPC
Pages for five boroughs, three counties and Long Island — on 53 reviews
$643 $411
HVACAI SEOPPC
117 years of Manhattan PTAC expertise, none of it published
index 100 index 190
HVACPPCAI SEO
Two Google profiles, two review counts, one confused local footprint
$643 $411
HVACPPC
One ad account, two states, two different auctions
$432 $330
HVACPPCAI SEO
Twelve Washington towns, six Oregon suburbs, no landing page for any of them
$540 $345
HVACPPC
On an HVAC agency template, buying leads like everyone else on it
$432 $330
HVACAI SEO
170,000 jobs of proof, none of it where assistants look
index 100 index 240
HVACPPCSocial
The only contractor in Seattle who wants condo work, hiding on Wix
index 100 index 175
HVACPPCAI SEO
Family-owned since 1965, and not one page for a single town it serves
$643 $411
HVACPPC
Ninety town pages, and nowhere does it say who they are
$514 $393
HVACAI SEO
Sixty-five years, no address on the site, and two 404s in the navigation
index 100 index 240
HVACPPCSocial
Since 1948, with a heating oil route nobody else in the book has
index 100 index 175
DentalAI SEOPPC
Seven offices, one brand, and a search footprint fighting itself
40% 60%
DentalPPCAI SEO
Emergency dentistry is a speed business being run on a callback form
$180 $114
DentalAI SEO
The most modern stack in the book, ranking on none of its strengths
index 100 index 240
DentalAI SEOSocial
The footer said 2013–2020. So did the rankings.
11% 37%
DentalPPCSocial
Four service pages, no booking, and a landing page left over from the last agency
$216 $112
DentalPPCAI SEO
The only genuinely bilingual practice in Miami-Dade, bidding in English
$214 $136
DentalPPC
Selling implants and cosmetics with no way to pay for them
index 100 index 150
DentalAI SEOSocial
Digital smile design, teeth in a day, and no Spanish in South Miami
26% 50%
DentalPPCAI SEO
When you don't control the website, you win everywhere else
$214 $136
DentalAI SEOSocial
Half the domain didn't resolve, and nobody had noticed
11% 37%
DentalPPCAI SEO
An AACD Fellow, a board-certified endodontist, and a domain that doesn't match the brand
$170 $123
DentalPPC
A single page, no navigation, and 2,000 words about Branch Brook Park
index 100 index 190
DentalAI SEO
North Jersey's largest multi-specialty clinic, with no Spanish page in Paterson
11% 37%
DentalPPCSocial
The brand and the domain were two different practices as far as Google was concerned
$180 $114
DentalAI SEOPPC
All-on-4 at the top of the nav, and nothing to be found for underneath it
26% 50%
DentalAI SEOPPC
3,113 reviews and no named source for a single one of them
44% 64%
DentalPPC
Backed by eight practices and bidding like a single office
$170 $123
DentalAI SEOSocial
Airway therapy, tongue-tie release, facial aesthetics — and no blog to explain any of it
26% 50%
DentalPPCAI SEO
Named for a neighbourhood in a different city, four miles from another client
$216 $112
DentalAI SEO
Five dentists, an oral surgery arm, and no 'Book Now' in the navigation
index 100 index 240
InsuranceAI SEO
Two states, no addresses, and an https that downgrades itself
26% 50%
InsurancePPCAI SEO
Four Denver offices, one contact page, zero location pages
$1,124 $417
InsuranceAI SEOPPC
Forty years, four offices, two states — on an SMB website builder
11% 37%
InsuranceAI SEO
Founded 1923, running WordPress 5.9.5
11% 37%
InsuranceAI SEOPPC
Promises top national carriers, names two
26% 50%
InsurancePPCAI SEO
The best-built insurance site in the book, bidding on personal auto
$529 $298