Dental Case Studies
20 Dental engagements across 18 markets. Every one opens with a dated audit of the live site, a named diagnosis, and the third-party benchmarks the work was measured against.
What repeats across Dental
Local health queries only return an AI Overview about 11% of the time. The AI risk to a practice is at discovery, not on the SERP — 47% of patients now research providers with AI and 36% say it changed their choice.
AI SEO servicesThe dental ad account is rarely the problem. The phone is. Buy intent correctly, then fix the call path that loses a third of it.
PPC servicesDental is the most expensive industry on Meta — $9.78 CPC and $76.71 CPL against a $1.92 / $27.66 average. So social does not run as a lead channel here. It runs as the proof engine feeding search.
Social servicesThe engagements
Seven offices, one brand, and a search footprint fighting itself
40% 60%
Emergency dentistry is a speed business being run on a callback form
$180 $114
The most modern stack in the book, ranking on none of its strengths
index 100 index 240
The footer said 2013–2020. So did the rankings.
11% 37%
Four service pages, no booking, and a landing page left over from the last agency
$216 $112
The only genuinely bilingual practice in Miami-Dade, bidding in English
$214 $136
Selling implants and cosmetics with no way to pay for them
index 100 index 150
Digital smile design, teeth in a day, and no Spanish in South Miami
26% 50%
When you don't control the website, you win everywhere else
$214 $136
Half the domain didn't resolve, and nobody had noticed
11% 37%
An AACD Fellow, a board-certified endodontist, and a domain that doesn't match the brand
$170 $123
A single page, no navigation, and 2,000 words about Branch Brook Park
index 100 index 190
North Jersey's largest multi-specialty clinic, with no Spanish page in Paterson
11% 37%
The brand and the domain were two different practices as far as Google was concerned
$180 $114
All-on-4 at the top of the nav, and nothing to be found for underneath it
26% 50%
3,113 reviews and no named source for a single one of them
44% 64%
Backed by eight practices and bidding like a single office
$170 $123
Airway therapy, tongue-tie release, facial aesthetics — and no blog to explain any of it
26% 50%
Named for a neighbourhood in a different city, four miles from another client
$216 $112
Five dentists, an oral surgery arm, and no 'Book Now' in the navigation
index 100 index 240