North Jersey's largest multi-specialty clinic, with no Spanish page in Paterson

The single most access-defining fact about this practice — that it takes eight Medicaid plans in a market that needs them — had no page, and the site spoke only English in a majority-Hispanic city. Medicaid acceptance is the highest-intent qualifying query in this market and almost nobody competes for it, because most practices don't take it. West Broadway does, at scale, and buried it in a list. Combined with no Spanish content in Paterson, the practice was invisible on both of the two searches its actual patients run.

Audited September 2026: A Tebra vendor template with per-service pages, an appointment request button, and a testimonials page. No blog. No financing or membership page. No before/after gallery. No Spanish version, in Paterson.

Days 0–30: Citation baseline across four assistants, GBP rebuild, page architecture and entity cleanup. Built page depth against the questions patients actually ask, not the treatments the practice sells — symptoms and decisions, because that is what gets cited. Held the Local Pack with a proper GBP rebuild: local health queries return an AI Overview only about 11% of the time against 93% for conditions and symptoms, so the money keywords are still a pack fight.

Days 0–30 — Citation baseline across four assistants, GBP rebuild, page architecture and entity cleanup. Days 31–90 — Symptom and decision content shipped, review engine live, first off-site mention wave. Days 91–180 — Mention velocity sustained, citation rate compounds, freshness cycle running on clinical and service pages.

The programme was run against four targets: AI assistant mention rate from 4% to 24% (+20 pts); Local Pack top-3 coverage on '[treatment] near me' from 11% to 37% (+236%); Non-branded organic new-patient enquiries from index 100 to index 190 (+90%); Review rating, volume and recency from index 100 to index 240 (+140%). These are the targets the work was set and measured against, derived from the published category benchmarks cited on this page — not figures reported back from West Broadway Dental's systems. Measured results replace them here as reporting is reconciled.

No, and any agency that guarantees a number is selling you something. Every benchmark on this page is published by a named third party with a live source link, and every figure we report is reconcilable against the raw exports listed under proof — the ad platform change history, the call recordings, and the client-side booking or policy export. That is the standard we hold ourselves to, and it is the standard you should hold any agency to.

West Broadway Dental runs at the Growth tier — $3,000/mo, covering AI SEO. Tier is set by the number of markets, the number of service lines and the reporting cadence, not by hours. Scope is agreed before anything is committed.