Insurance Case Studies
6 Insurance engagements across 6 markets. Every one opens with a dated audit of the live site, a named diagnosis, and the third-party benchmarks the work was measured against.
What repeats across Insurance
Two different fights. Local-intent insurance queries return a Local Pack 92–96% of the time. Commercial queries return an AI Overview about 63% of the time. One is a profile problem, the other is a citation problem.
AI SEO servicesInsurance search has the highest click-through rate of any vertical at 9.83% and nearly the lowest conversion at 2.64%. The money leaks after the click. So the work goes into the quote path, not the ad.
PPC servicesThe engagements
InsuranceAI SEO
Two states, no addresses, and an https that downgrades itself
26% 50%
InsurancePPCAI SEO
Four Denver offices, one contact page, zero location pages
$1,124 $417
InsuranceAI SEOPPC
Forty years, four offices, two states — on an SMB website builder
11% 37%
InsuranceAI SEO
Founded 1923, running WordPress 5.9.5
11% 37%
InsuranceAI SEOPPC
Promises top national carriers, names two
26% 50%
InsurancePPCAI SEO
The best-built insurance site in the book, bidding on personal auto
$529 $298