Two states, no addresses, and an https that downgrades itself

An agency selling employee benefits to employers published no verifiable business address, and its own pages downgraded from https to http. For a benefits and PEO buyer, an unverifiable address is a credibility problem before it is an SEO one. It is also a hard blocker on local visibility: address in the search city is a top-four local pack factor and NAP consistency is foundational to entity resolution. The https downgrade compounds it — browsers flag it, and it fragments the canonical.

Audited September 2026: Zywave agency template with a blog, quote form, per-line pages and location pages. No street addresses published for either office — phone numbers only. Inner pages issue an https to http 302 redirect, producing an insecure canonical.

Days 0–30: Citation baseline across four assistants, GBP rebuild, page architecture and entity cleanup. Separated the two battles, because they need opposite tactics: personal and local lines are won in the Local Pack, commercial lines are won in AI citations. Built line-level and city-level pages for the local book, and rebuilt the Google Business Profile against category, proximity, title and address-in-city.

Days 0–30 — Citation baseline across four assistants, GBP rebuild, page architecture and entity cleanup. Days 31–90 — Line × city page grid shipped, carrier and licensing facts structured, first earned-mention wave. Days 91–180 — Mention velocity sustained, citation rate compounds, freshness cycle running on line and city pages.

The programme was run against four targets: AI assistant mention rate from 10% to 23% (+13 pts); Local Pack coverage on '[line] insurance [city]' from 26% to 50% (+92%); Non-branded quote requests from index 100 to index 150 (+50%); Commercial-line enquiry share from 18% to 34% (+16 pts). These are the targets the work was set and measured against, derived from the published category benchmarks cited on this page — not figures reported back from Alliance Insurance Group's systems. Measured results replace them here as reporting is reconciled.

No, and any agency that guarantees a number is selling you something. Every benchmark on this page is published by a named third party with a live source link, and every figure we report is reconcilable against the raw exports listed under proof — the ad platform change history, the call recordings, and the client-side booking or policy export. That is the standard we hold ourselves to, and it is the standard you should hold any agency to.

Alliance Insurance Group runs at the Growth tier — $3,000/mo, covering AI SEO. Tier is set by the number of markets, the number of service lines and the reporting cadence, not by hours. Scope is agreed before anything is committed.