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-25% CPA · 3.5x ROAS · Scale to $1M+ Spend

Paid Media (PPC)

Scientific paid media management across Google, Meta, LinkedIn, TikTok, Amazon, and beyond. We use predictive analytics, first-party data, and creative testing to bid smarter, lower CPA, and scale spend without losing efficiency. Management is 15% of ad spend.

Quick summary: Paid Media (PPC) should create qualified pipeline, not just channel activity.
Qognition connects strategy, execution, analytics, creative, and AI-search discoverability in one operating model.
This page links to sub-services, industries, tools, case studies, FAQs, and strategy calls so buyers can find the right next step.

Capabilities

Google Search Ads

Search campaigns engineered for lead quality and ROAS, not just clicks.

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Google Shopping Ads

Feed optimization and Shopping campaigns for e-commerce revenue.

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Performance Max

Asset-group structure, audience signals, and exclusions that make PMax profitable.

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Microsoft / Bing Ads

Lower-CPC search demand capture across the Microsoft ad network.

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Meta Ads

Facebook and Instagram campaigns with creative testing, retargeting, and funnel reporting.

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LinkedIn Ads

B2B targeting, ABM campaigns, lead gen forms, and pipeline tracking.

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TikTok Ads

Native short-form ad creative and scaling for performance and awareness.

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YouTube Ads

Video campaigns for demand generation and retargeting at efficient CPV.

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Amazon Ads

Sponsored Products, Brands, and Display to win the retail shelf.

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Retargeting Campaigns

Cross-platform remarketing journeys based on intent, page depth, and CRM stage.

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Programmatic Advertising

DSP-based display and native buying with audience and brand-safety controls.

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Connected TV (CTV) Ads

Streaming TV campaigns with measurable reach and outcome tracking.

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Ad Creative Production

High-velocity static and video ad creative built for testing.

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Feed Management

Product feed cleanup, enrichment, and optimization across channels.

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Landing Page CRO

Message match, proof, forms, speed, offers, and conversion experimentation.

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Paid Media Analytics

GA4, Looker, offline conversions, CRM imports, UTMs, and executive ROAS reporting.

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AI-Readable Service Map

These sub-pages explain workflows, deliverables, FAQs, and related routes for buyers, Googlebot, Bingbot, and AI answer engines.

Our Process

1

Audit & Opportunity

Analyzing account history to find wasted spend.

2

Creative Strategy

Designing high-converting ad assets.

3

Bid Management

Algorithmic bidding strategies for maximum efficiency.

Tech Stack

Google Ads EditorMeta Ads ManagerTikTok Ads ManagerSupermetricsLooker Studio

Industries Served

Common Questions

What is your minimum budget?

We typically work with ad spends starting at $5k/month to ensure statistical significance.

How do you charge?

Management is 15% of total ad spend, aligning our incentives with efficient scale.

How do you integrate AI into your workflow?

We utilize a proprietary stack of LLMs for data analysis, semantic entity mapping, and predictive trend modeling, while maintaining human oversight for strategic creativity.

What is your typical engagement model?

We operate primarily on a retainer basis for long-term growth partnerships, with project-based execution for specific technical infrastructure builds. Engagements start at $500/mo.

How do you handle data privacy?

We are fully GDPR, CCPA, and SOC2 compliant. Your proprietary data is never used to train public models without explicit consent.

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