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Massachusetts Case Studies

4 engagements across Westwood / Boston, MA, Weymouth / Boston, MA, Springfield, MA, Walpole, MA — covering HVAC.

Local search is won market by market, not state by state. Each of these opens with a dated audit of that specific business's live site.

Rooftop commercial air handling units on a flat commercial roof
HVACPPCAI SEO

Suburban HVAC · Westwood / Boston, MA

Family-owned since 1965, and not one page for a single town it serves

Cost per booked job

$643 $411 target

Service van parked outside a residential property at dusk
HVACPPC

Boston Standard Company · Weymouth / Boston, MA

Ninety town pages, and nowhere does it say who they are

Cost per booked job

$514 $393 target

Sheet metal ductwork being fabricated in a workshop
HVACAI SEO

Hurley & David · Springfield, MA

Sixty-five years, no address on the site, and two 404s in the navigation

Google review velocity and recency

index 100 index 240 target

HVAC technician servicing a condenser unit outside a home
HVACPPCSocial

Sinclaire Home Services · Walpole, MA

Since 1948, with a heating oil route nobody else in the book has

Maintenance plan enrolments attributed to social

index 100 index 175 target

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