Social Case Studies
8 engagements where Social was part of the scope, across 2 sectors. The same service runs differently in each — the breakdown below is why.
What Social covers as a serviceHow Social differs by sector
Paid social does not buy emergency HVAC demand. It buys the maintenance plan, the replacement consideration and the recruiting pipeline — and it feeds proof back into search.
All HVAC case studiesDental is the most expensive industry on Meta — $9.78 CPC and $76.71 CPL against a $1.92 / $27.66 average. So social does not run as a lead channel here. It runs as the proof engine feeding search.
All Dental case studiesThe engagements
HVACPPCSocial
The only contractor in Seattle who wants condo work, hiding on Wix
index 100 index 175
HVACPPCSocial
Since 1948, with a heating oil route nobody else in the book has
index 100 index 175
DentalAI SEOSocial
The footer said 2013–2020. So did the rankings.
11% 37%
DentalPPCSocial
Four service pages, no booking, and a landing page left over from the last agency
$216 $112
DentalAI SEOSocial
Digital smile design, teeth in a day, and no Spanish in South Miami
26% 50%
DentalAI SEOSocial
Half the domain didn't resolve, and nobody had noticed
11% 37%
DentalPPCSocial
The brand and the domain were two different practices as far as Google was concerned
$180 $114
DentalAI SEOSocial
Airway therapy, tongue-tie release, facial aesthetics — and no blog to explain any of it
26% 50%