The only contractor in Seattle who wants condo work, hiding on Wix

A genuine niche — Seattle condo and multi-unit HVAC, which most residential contractors actively avoid — was being marketed as generic residential heating and cooling. Condo HVAC work has constraints most contractors won't touch: building access, HOA approval, shared systems, unit-level replacement in structures never designed for it. Seattle has an enormous condo stock and almost no contractor competing for the search. Go Green was the one company positioned for it and said so only in a homepage subhead.

Audited September 2026: Built on Wix. No blog. No location landing pages. No service-area pages. Online booking and financing are live. Structurally the thinnest and least SEO-built site in the Washington book, matching its status as the newest company in it.

Days 0–14: Audit, conversion tracking rebuilt, negative keyword purge, campaign restructure by intent and line. Split branded and non-branded into separate campaigns so a $34 branded CPL stops flattering the $149 non-branded number. Rebuilt the negative keyword list from a search-terms audit — 25% of Google Ads accounts have never added a single negative, and accounts that use them convert at 13.0% against 4.6%.

Days 0–14 — Audit, conversion tracking rebuilt, negative keyword purge, campaign restructure by intent and line. Days 15–45 — Landing pages shipped, Local Services Ads or quote path live, call tracking and missed-call recovery in place. Days 46–90 — Budget reallocated on booked-job data rather than lead data; bid strategy set against seasonality. Days 0–30 — Channel audit, content system built, technician-led cadence set. Days 31–90 — Maintenance plan and replacement offers running; enrolment tagged to source. Days 91–180 — Mention base compounds into branded search volume and AI citation.

The programme was run against four targets: Non-branded cost per lead from $270 to $184 (-32%); Lead-to-booked-job rate from 30.8% to 40.7% (+10 pts); Cost per booked job from $876 to $451 (-48%); Maintenance plan enrolments attributed to social from index 100 to index 175 (+75%). These are the targets the work was set and measured against, derived from the published category benchmarks cited on this page — not figures reported back from Go Green Heating & AC's systems. Measured results replace them here as reporting is reconciled.

No, and any agency that guarantees a number is selling you something. Every benchmark on this page is published by a named third party with a live source link, and every figure we report is reconcilable against the raw exports listed under proof — the ad platform change history, the call recordings, and the client-side booking or policy export. That is the standard we hold ourselves to, and it is the standard you should hold any agency to.

Go Green Heating & AC runs at the Growth tier — $3,000/mo, covering PPC and Social. Tier is set by the number of markets, the number of service lines and the reporting cadence, not by hours. Scope is agreed before anything is committed.