Pages for five boroughs, three counties and Long Island — on 53 reviews

The site claimed coverage across three of the largest counties in America on the strength of 53 reviews. Geographic page sprawl without local proof does not rank and does not convert — it just spreads a thin review base across too many markets. 74% of consumers want reviews from the last three months and 32% from the last two weeks; a stretched 53-review profile fails that test in every one of those markets simultaneously.

Audited September 2026: Blog, extensive city landing pages, estimate requests, WordPress with Elementor. Financing referenced in copy but with no dedicated page or lender offer. The site's geographic footprint runs far ahead of the business's proof footprint.

Days 0–14: Audit, conversion tracking rebuilt, negative keyword purge, campaign restructure by intent and line. Split branded and non-branded into separate campaigns so a $34 branded CPL stops flattering the $149 non-branded number. Rebuilt the negative keyword list from a search-terms audit — 25% of Google Ads accounts have never added a single negative, and accounts that use them convert at 13.0% against 4.6%.

Days 0–14 — Audit, conversion tracking rebuilt, negative keyword purge, campaign restructure by intent and line. Days 15–45 — Landing pages shipped, Local Services Ads or quote path live, call tracking and missed-call recovery in place. Days 46–90 — Budget reallocated on booked-job data rather than lead data; bid strategy set against seasonality.

The programme was run against four targets: Non-branded cost per lead from $227 to $177 (-22%); Lead-to-booked-job rate from 35.3% to 43.1% (+8 pts); Cost per booked job from $643 to $411 (-36%); Share of spend on non-converting search terms from 34% to 11% (-23 pts). These are the targets the work was set and measured against, derived from the published category benchmarks cited on this page — not figures reported back from Rite Temp HVAC's systems. Measured results replace them here as reporting is reconciled.

No, and any agency that guarantees a number is selling you something. Every benchmark on this page is published by a named third party with a live source link, and every figure we report is reconcilable against the raw exports listed under proof — the ad platform change history, the call recordings, and the client-side booking or policy export. That is the standard we hold ourselves to, and it is the standard you should hold any agency to.

Rite Temp HVAC runs at the Growth tier — $3,000/mo, covering PPC. Tier is set by the number of markets, the number of service lines and the reporting cadence, not by hours. Scope is agreed before anything is committed.