CRM implementation & optimization
Make the CRM reflect the way leads, accounts and opportunities actually progress.
Explore the approachQognition / B2B growth
Revenue Systems for B2B companies
Connect CRM processes, automation, qualification, conversion and reporting so marketing and sales work from the same definitions.
Make every inquiry easier to qualify, follow up and measure.
Marketing automation
Automate useful follow-up while keeping ownership, consent and exit conditions explicit.
Explore the approachLead scoring & routing
Separate account fit from buying intent and give every actionable inquiry a clear owner.
Explore the approachAttribution
Connect observable marketing touches to pipeline while keeping attribution limits visible.
Explore the approachConversion rate optimization
Find and fix the friction between a relevant visit and a qualified inquiry.
Explore the approachSales enablement
Give sales useful materials that answer buyer questions and support the next decision.
Explore the approachRevenue reporting
Build shared reporting around the definitions and decisions marketing and sales need.
Explore the approachHow the work fits together
- Map the current lead and account lifecycle
- Define qualification, ownership and routing
- Implement and validate the supporting workflows
- Review conversion, handoff time and revenue data
What we measure
- Speed to meaningful follow-up
- MQL-to-SQL progression
- Pipeline and revenue reporting quality
Targets follow a baseline and agreed scope. Visibility, engagement and pipeline are different measures; none is a guarantee of revenue.
See the approach in context
A project inquiry that sales can use
An energy technology company receives inquiries with inconsistent project detail.
Read the program briefConnect product interest to the sales process
A supply-chain platform needs consistent qualification across planning and execution use cases.
Read the program briefRoute engineering and commercial needs
An automation supplier needs a consistent handoff between an initial inquiry and an engineering evaluation.
Read the program briefA consistent inquiry across markets
A specialist services firm needs a shared qualification process for domestic, regional and international inquiries.
Read the program briefSupporting capabilities
The scope can include the capabilities below when they serve the buyer and the engagement objective. Availability, responsibilities and delivery depth are agreed in the proposal.
Marketing AuditCustomer Journey MappingFractional CMOAccessibility (WCAG)Landing Page CROPaid Media AnalyticsAutomated FlowsList SegmentationSMS & WhatsApp MarketingMarketing Automation SetupLead Nurturing WorkflowsCRM Setup & ManagementA/B TestingLanding Page OptimizationFunnel OptimizationHeatmaps & Session RecordingGA4 SetupGoogle Tag Manager SetupConversion TrackingServer-Side TrackingAttribution ModelingReporting Dashboards