ICP development
Define who should be prioritized using business fit, buying context and evidence from sales.
Explore the approachQognition / B2B growth
Account-Based Marketing for B2B companies
Bring account selection, buying-group research, useful outreach and coordinated follow-up into one focused sales-development program.
Build relevant conversations with the accounts that fit.
Target-account research
Create a maintained account universe with research depth matched to commercial priority.
Explore the approachLinkedIn outreach
Start relevant professional conversations with context from the account and a useful reason to respond.
Explore the approachEmail outreach
Build targeted business outreach with clear identity, relevant messages and dependable reply handling.
Explore the approachClay & enrichment workflows
Organize research and enrichment around verified account fields and clear human review points.
Explore the approachIntent data
Use contextual signals to prioritize research rather than treating a signal as proof of buying intent.
Explore the approachPersonalized account pages
Give a defined account or segment an evaluation experience matched to its actual business context.
Explore the approachSales development
Connect account research, outreach and qualification with a clearly owned meeting and opportunity handoff.
Explore the approachHow the work fits together
- Define account fit and exclusion criteria
- Research buying groups and relevant business triggers
- Coordinate outreach, content and account experiences
- Track engagement through held meetings and opportunities
What we measure
- Engaged target accounts
- Held qualified meetings
- Opportunity progression
Targets follow a baseline and agreed scope. Visibility, engagement and pipeline are different measures; none is a guarantee of revenue.
See the approach in context
A buying group with several responsibilities
A public-sector software team needs relevant conversations across procurement, operations and technology.
Read the program briefAccount research tied to an operating change
An IT consultancy needs outreach grounded in a specific technology or operating decision.
Read the program briefA business event behind the conversation
A specialist accounting firm needs business-development outreach connected to a relevant corporate event.
Read the program briefProcess-specific ERP conversations
An ERP consultancy wants to start conversations around a defined process or implementation requirement.
Read the program briefCoordinate the cross-border buying group
A logistics company needs to engage procurement and operations around an actual transport requirement.
Read the program briefTechnical and commercial stakeholders together
A fintech infrastructure team needs account conversations that explain architecture and operating responsibility.
Read the program briefSupporting capabilities
The scope can include the capabilities below when they serve the buyer and the engagement objective. Availability, responsibilities and delivery depth are agreed in the proposal.
Competitive AnalysisBuyer Persona DevelopmentSocial ListeningEmail Deliverability