Demand Generation
Connect paid search, paid social, content and landing pages around a specific buying problem, with a clear route from campaign to sales follow-up.
Explore the approachQognition / B2B growth
Google Ads for B2B companies
Connect buyer intent to a relevant offer and a landing page that helps sales qualify the inquiry.
A practical scope
- Search-intent and exclusion planning
- Campaign and landing-page alignment
- Conversion and lead-quality feedback
Connect the work to a useful outcome
Cost per sales-accepted inquiry is the starting measurement focus. We agree a baseline, definitions and data sources before treating an increase as a business result.
Implementation starts with your offer, audience and existing systems. The scope should state required access, review responsibilities, delivery dependencies and the next commercial action for a visitor or account.
Part of a connected growth program
B2B software & SaaS
Connect product discovery to a serious evaluation, with content that explains fit, integrations and the cost of switching.
Explore the approachIndustrial & manufacturing
Make technical capabilities easier to find and assess, then give procurement and engineering teams a practical path to an RFQ.
Explore the approach