Checklist and spreadsheet | 18 min
Free SEO Audit Checklist
A founder-friendly SEO checklist for finding technical, content, authority, local, and conversion gaps before hiring an agency.
Quick summary: this resource is designed to help a buyer make a clearer marketing decision before a sales call.
Use it with your analytics, CRM, search console, ad account, and sales feedback for the strongest result.
The page links into services, tools, and related resources so readers can keep moving through the topic without dead ends.
Technical SEO triageContent gap reviewLocal SEO checklistLead capture audit
Technical Baseline
Check whether search engines can crawl and index your priority pages, understand your page templates, and access a current XML sitemap.
Content Baseline
Identify missing service pages, thin location pages, weak blog coverage, unsupported claims, and pages with unclear search intent.
Conversion Baseline
Review CTAs, forms, lead magnets, testimonials, pricing guidance, case studies, and analytics events.