Google Ads Budget Calculator
Model how much Google Ads budget you need to hit a lead or revenue target based on CPC, conversion rate, close rate, and deal value.
Estimate
This is a directional planning estimate. Use real CRM, analytics, margin, and close-rate data for board-level forecasting.
Inputs
Target leads
Average CPC
Landing page conversion rate
Close rate
Average deal value
Outputs
Recommended monthly spend
Expected pipeline
Expected ROAS
Lead target feasibility
Use Cases
Set launch budgets
Pressure-test ROAS targets
Compare paid search scenarios
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Send the estimate to Qognition and we will review the assumptions with you.
How to Use This Result
Treat the number as a planning baseline, not a promise. The best marketing decisions come from combining this estimate with your real conversion rates, lead quality, close rates, average order value, sales cycle, and channel constraints.
If the result looks attractive, the next step is to validate the assumptions with a small campaign, a landing page, and clear attribution. If the result looks weak, the answer is usually better offer clarity, stronger traffic intent, better creative, or a tighter conversion path.