30-Day Roadmap to More Qualified Leads
A conversion-first plan for making the Qognition website clearer above the fold, easier to trust, easier to act on, and more discoverable across Google, AI search, country pages, and LinkedIn.
3-Second Rule Check
Visitor should instantly know Qognition gets qualified leads for B2B, professional services, clinics, SaaS, and market-entry companies.
Above the fold should name the outcome: booked calls, qualified pipeline, SEO, Google Ads, AI search, landing pages, and HubSpot tracking.
Primary CTA should be low-friction: Get Free Growth Audit.
Low-Friction Lead Magnets
Free Growth Audit: website, SEO, PPC, lead capture, and competitor snapshot.
SEO ROI Calculator: forecast traffic, leads, revenue, and payback.
China Market Entry Audit: for companies entering China or marketing out of China.
Social Proof Gaps
Add proof-backed testimonials with photos or LinkedIn links where available.
Add certification badges: Google Partner, HubSpot Solutions Partner, Meta Business Partner, Clutch/G2 reviews when available.
Case studies should lead with revenue, leads, CAC, ROAS, or pipeline impact before deliverables.
Service Page ROI Structure
Open with business outcome, not features.
Show the cost of inaction, expected timeline, proof, process, FAQs, and calculator/resource CTA.
Add examples by industry and location so visitors see relevance quickly.
5 MoFu Keywords to Own
performance marketing agency for B2B SaaS
SEO agency for law firms
Google Ads agency for clinics
digital marketing agency for companies entering China
AI search optimization agency for B2B companies
4-Week LinkedIn Pillars
Week 1: Founder POV on why most marketing fails to create pipeline.
Week 2: SEO and AI search teardown posts with before/after examples.
Week 3: Paid media waste, landing page economics, and HubSpot attribution.
Week 4: Market-entry content for China, GCC, India, US, UK, Australia, and multilingual growth.
Recommended B2B Stack
HubSpot for CRM, forms, lifecycle stages, and automated follow-up.
Apollo or Clay for outbound enrichment and account lists.
GA4, Google Search Console, Looker Studio, and PostHog for analytics.
CallRail or WhatConverts for call attribution.
Calendly, Zapier/Make, Leadfeeder/RB2B for routing and visitor intelligence.
Exact Homepage Copy
Get qualified leads online.
Qognition helps law firms, clinics, consultants, SaaS teams, and B2B companies turn search demand into booked calls with SEO, Google Ads, conversion pages, AI search visibility, and HubSpot tracking.
Get Free Growth AuditPerfect Case Study Template
Before
Baseline traffic, leads, CAC, conversion rate, rankings, funnel screenshots, analytics snapshot.
Intervention
Strategy, timeline, technical fixes, content architecture, landing pages, campaigns, CRM setup.
After
Revenue, leads, ROI, timeline, screenshots, client quote, what changed, next growth lever.