This is the safe execution plan for authority: legitimate citations, useful resources, partner ecosystems, original data, and editorial outreach. No link farms, no fake 1,000-link blasts.
Business directories
Targets: Clutch, GoodFirms, DesignRush, Sortlist, The Manifest, UpCity
Asset: Case Studies hub and free SEO audit
Outreach angle: Submit complete profiles with service descriptions, regions, case-study proof, and the free audit as a helpful resource.
Quality bar: Only use real profiles, consistent NAP/brand facts, no spun descriptions, and no paid link farms.
Partner citations
Targets: HubSpot ecosystem pages, Vercel partner content, Webflow communities, analytics and CRM partner directories
Asset: Audit backend, HubSpot lead capture, and Next.js SEO implementation pages
Outreach angle: Pitch implementation examples showing how Qognition connects website audits, HubSpot routing, and conversion tracking.
Quality bar: The listing must describe real services and link to a relevant Qognition page, not a generic homepage.
Guest contributions
Targets: B2B growth blogs, legal marketing publications, SaaS founder newsletters, marketing operations communities
Asset: B2B MoFu guides and AI visibility audit
Outreach angle: Contribute practical breakdowns: how to audit AI visibility, how to build B2B lead funnels, and how to connect SEO to pipeline.
Quality bar: No guest-post networks. Only publish original expert content with editorial review and author attribution.
Podcast and webinar appearances
Targets: B2B growth podcasts, marketing ops webinars, AI search panels, local business shows
Asset: LLM audit and AI search benchmark report
Outreach angle: Offer a teardown format: live audit a website for AI search readiness and explain what buyers should fix first.
Quality bar: Prioritize shows with real audiences, indexed episode pages, and transcript pages.
Resource-page links
Targets: SEO checklist roundups, marketing calculator lists, B2B lead generation resource pages, AI SEO tool lists
Asset: Free SEO audit, free LLM audit, SEO ROI calculator, and B2B guides
Outreach angle: Pitch genuinely useful free tools that help the publisher’s audience diagnose marketing problems faster.
Quality bar: Avoid mass outreach. Personalize every pitch and only contact pages where the resource improves the page.
Digital PR
Targets: Marketing news sites, industry newsletters, local business press, vertical trade publications
Asset: Industry benchmark report: AI visibility scores across law firms, clinics, consultants, and B2B sites
Outreach angle: Publish original benchmark findings and pitch journalists the strongest stat, chart, and local/vertical angle.
Quality bar: Use real methodology, transparent sample sizes, and defensible claims.
The audits, B2B guides, glossary, calculators, and case studies are the pages worth pitching.
