ROAS Calculator
Calculate whether paid media is profitable by comparing spend, revenue, margin, and target return on ad spend.
Estimate
This is a directional planning estimate. Use real CRM, analytics, margin, and close-rate data for board-level forecasting.
Inputs
Ad spend
Revenue from ads
Gross margin
Target ROAS
Outputs
ROAS
Profit after media
Break-even revenue
Target revenue gap
Use Cases
Audit paid media profitability
Set campaign targets
Explain ROAS to stakeholders
Want the full model?
Send the estimate to Qognition and we will review the assumptions with you.
How to Use This Result
Treat the number as a planning baseline, not a promise. The best marketing decisions come from combining this estimate with your real conversion rates, lead quality, close rates, average order value, sales cycle, and channel constraints.
If the result looks attractive, the next step is to validate the assumptions with a small campaign, a landing page, and clear attribution. If the result looks weak, the answer is usually better offer clarity, stronger traffic intent, better creative, or a tighter conversion path.